There’s no denying that social media has shaped the world around us. It not only changes the way we interact with each other, it influences the way companies are branding themselves and reaching their customers. Successful social media marketing requires quality content and consistency to build a following and grow interest around your brand. It’s a long-term play, but with undeniable benefits like increasing brand awareness and credibility, reaching key audiences, driving website traffic, and ultimately influencing purchases, it’s no surprise that 96% of companies have made social media part of their marketing efforts.
If you still need more convincing before jumping on the social media bandwagon, here are 4 key benefits of using social media as a marketing medium for your brand…
Gain valuable customer insights
Social media generates a wealth of information about your customers in real time — who they are, what they like, and how they feel about your brand. Through active engagement and social listening, you can gather relevant customer data and use it to make smarter business decisions.
Increase brand recognition and loyalty
Every opportunity you have to increase your brand visibility is valuable. An active social presence is critical because it simultaneously makes you more accessible to new customers, and makes you more familiar to existing customers. Furthermore, 53% of Americans who follow brands in social are more loyal to those brands.
Increase web traffic and search engine rankings
Each of your social media profiles is a path leading back to your site, and all content syndicated on these channels are opportunities for new website visitors. The more quality content you share, the more inbound traffic you’ll generate… and more traffic means more sales. Being active on social media also acts as a “brand signal” to search engines, showing that your brand is legitimate, credible, and trustworthy. That means, if you want to rank for a given set of keywords, having a strong social media presence could benefit your SEO goals.
Provide a rich customer experience and customer service
Even if you aren’t on social media, most of your customers expect you to be. According to a study conducted by Edison Research, 42% of consumers who attempt to contact a brand, product, or company through social media for customer support expect a response within 60 minutes. And 32% expect one within 30 minutes! By providing this platform for customers to reach out, you are enhancing their engagement and boosting customer experiences with your brand.
Bottom line: perception and social proof are extremely important, and in this digital age your potential customers, distributors, accounts, and investors are judging the validity of your brand based on your social presence. Stay a step ahead and make social media part of your marketing strategy. Your business will thank you later.
Need help getting started? Contact us today for help with social media account setup, profile optimization, and strategy consulting!